About Glennie

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I bring more than 25 years of experience in marketing, business development, and sales, with the majority of my career focused on legal marketing. My journey has taken me through various types and sizes of law firms, including an Am Law 100 firm that has since grown into one of the country's largest national employment law firms, as well as boutique firms with practices focused in areas like immigration, intellectual property, and criminal defense.

What truly fuels my passion in legal marketing is working with lawyers and law firms to cut through the clutter and craft straightforward, strategic business development plans and budgets. I'm not one to shy away from rolling up my sleeves and working alongside a firm to implement their plan.

My commitment to empowering law firms to work smarter, not harder, in their marketing and business development endeavors. I truly believe that with the right strategy, a realistic and reasonable budget, and spot-on guidance can yield remarkable results. I guide law firms towards efficiently implementing marketing and business development plans that unlock their full potential, allowing them to thrive in an extremely competitive landscape.

I love working with lawyers, truly. I also believe that since lawyers are extremely busy individuals and under a lot of pressure, they unknowingly make wrong decisions about their marketing spend, what their priorities should be, and who they should trust to help them. I want to prevent that.

I'm a connector. I love creating successful and rewarding business relationships by facilitating meaningful introductions. When listening to people describe their businesses, I'm constantly mining my inner-Rolodex to determine who I can introduce them to, to expand their network, increase their business, or solve a problem.

Our relationship may feel like "tough love" because I'm committed to asking the tough questions about your law firm. These questions are essential to provide you with an accurate, valuable, and practical marketing needs assessment. You might even consider me quite nosey, but rest assured, it's all part of my job and my dedication to helping your firm develop a solid and actionable marketing plan.

My commitment to my clients. I want the best for my lawyers and their firms. I take the time to truly understand the nuances of a law firm’s situation, ensuring that any suggestions or ideas I propose are tailored to their unique circumstances. Law firms feel comfortable sharing their challenges and goals with me and I work hard to create a foundation for collaborative problem-solving and strategic planning.